Corporate Communications and Public Relations Specialist occupation at Farm Credit Services of America in Omaha

Farm Credit Services of America is presently looking of Corporate Communications and Public Relations Specialist on Wed, 04 Sep 2013 21:41:02 GMT. REPORTS TO: Vice President-Public Relations and Marketing POSITION SUMMARY: Unique opportunity for an excellent writer/editor to help the Association raise its visibility through traditional corporate communications and thought leadership/content marketing in earned, owned and social media. Develop or coordinate news releases, newsletters and the annual report as well as media relations, crisis...

Corporate Communications and Public Relations Specialist

Location: Omaha, Nebraska

Description: Farm Credit Services of America is presently looking of Corporate Communications and Public Relations Specialist right now, this occupation will be reside in Nebraska. More details about this occupation opportunity kindly see the descriptions. REPORTS TO: Vice President-Public Relations and Marketing

POSITION SUMMARY:
Unique opportunity ! for an excellent writer/editor to help the Association raise its visibility through traditional corporate communications and thought leadership/content marketing in earned, owned and social media. Develop or coordinate news releases, newsletters and the annual report as well as media relations, crisis communications planning, blogging and social media use to highlight the Association’s unique expertise in production agriculture.

EMPLOYEES SUPERVISED:
None

DUTIES AND RESPONSIBILITIES:
Essential functions of the position include, but are not limited to:

1. Corporate Communications

• Write, edit and coordinate the production of a variety of corporate communications materials while ensuring quality and consistency with Association objectives and brand standards.
• Work products include the Annual Report, company presentations, print and online customer newsletters, informational mailings to customers, spe! cific customer correspondence, company fact sheets, and intern! al communication.
• Work products appear in various media including print, company internet sites, and direct customer correspondence.
• Provide direction to vendors and agencies as needed to fulfill duties.

2. Content Marketing and Social Media

• Work with internal subject matter experts and external agencies to write and edit thought leadership content that highlights the Association’s unique expertise in production agriculture. Package the content into articles, white papers, FAQ documents, blog posts and other formats.
• Pitch story ideas to the media, and work to place articles and interviews that enhance the Association’s image and reputation.
• Execute the Association’s social media program. Recommend and implement practical ways to use social media channels to raise the company’s visibility and enhance search engine optimization.

3. Media Relations

• Write and edit press releas! es and media advisories. Distribute releases to local and industry media contacts, coordinate the development of talking points and responses to questions, and arrange interviews with Association executives and spokespeople.
• Organize annual media training for leaders and members of the Board of Directors.

4. Reputation Management

• Document and manage the Association’s crisis communications plan. Communicate the plan to leaders, and ensure that trained spokespeople are designated and processes defined for managing communications during crisis or near-crisis situations, e.g., during disasters, business continuity disruptions or similar events. Serve on the Association’s business continuity team.
• Work with the Community Relations Specialist to promote the Association’s community involvement activities across a four-state area. Outreach may include placement of stories in the local, regional and trade press as well as coverage! in customer newsletters and other channels.
• Develop and promo! te a speakers bureau that builds goodwill and awareness of Association subject matter experts. Help secure opportunities to speak at community or industry events.
• Develop press release templates for use by retail offices to promote appointments, cash-back dividends, scholarship funding and other news in their local communities. Provide guidance in how to work with the media to successfully place news.
• Work with the Farm Credit System’s reputation management team to coordinate national publicity opportunities that feature Farm Credit Services of America customers or news.

5. Industry Events and Corporate Presence

• Provide leadership and logistical support for Association sponsored events including the coordination of themes and messaging, speaker support, event planning and advertising, and production of print materials. Gather attendee feedback to measure the impact of events and gain insights for continual improvement.
JOB SPECIFICATIONS:
Bachelor’s degree (i.e. journalism with a public relations emphasis, marketing, english, communications or business administration) and five to seven years’ experience in a corporate communications and public relations position.

Duties require:

• Working knowledge of corporate communications principles and practices; brand identity management, media relations, social media, copywriting and editing, and publication management.
• Excellent writing, editing and project management skills
• Strong interpersonal communications and relationship management skills
• The ability to work independently and exercise sound judgment
• The ability to work effectively in a fast-paced team environment and handle multiple priorities simultaneously
• Proficiency in a Windows environment using Microsoft Word, Excel, and PowerPoint.
INTERNAL/EXTERNAL CONTACTS:
Association l! eaders and board of directors, advertising agency, customers, media and! reporters, Farm Credit System leaders and staff, vendors.

MENTAL AND PHYSICAL REQUIREMENTS:

• Ability to reason, judge, compare, calculate, evaluate and critique such information as written materials, numerical data, responses to customer needs and/or other work related activities.
• Ability to complete work in an acceptable time frame and manage a variety of detailed tasks and responsibilities simultaneously and with accuracy to meet deadlines, goals, and objectives and satisfy internal and external customer needs related to the job.
• Understand and use computer technology related to carrying out essential responsibilities of the job. Ability to operate telephone and respond to calls and in-person inquiries.
• Ability to move about the office with occasional reaching and bending.
• Ability to travel by auto or commercial transportation (up to 10%) to carry out essential responsibilities.
• Ability to understan! d and explain various subject matter and consult on concepts, programs, terminology and methods.
• Ability to move about the office with occasional reaching and bending.
• Ability to successfully interact with and represent the organization to staff, officers, board members, customers, industry specialists, and the public at all levels.
• Ability to use a keyboard/calculator/computer. This involves reading the screen and keying/typing information.
Requirements of the job include the ability to do the work, with or without reasonable accommodations. It is the Association's policy to make reasonable accommodations for individuals with disabilities. Leadership retains the right to add, subtract or change duties of the position at any time.

This document does not create an employment contract, implied or otherwise, other than "at will" employment relationship.
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If you were eligible to this occupation, please give us your ! resume, with salary requirements and a resume to Farm Credit Services o! f America.

Interested on this occupation, just click on the Apply button, you will be redirected to the official website

This occupation will be started on: Wed, 04 Sep 2013 21:41:02 GMT





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